Coca-Cola Promotion Campaign
ADPR 5710: Advertising and Communication Management is a strategic course designed to teach students how to manage advertising teams, develop brand strategies, and make informed marketing decisions. Through lectures, discussions, and group projects, students learn how to conduct audience research, position brands, set campaign objectives, manage budgets, and evaluate campaign effectiveness. The course emphasizes leadership, strategic planning, and ethical decision-making, preparing students for management roles in advertising agencies and corporate marketing departments.
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For our ADPR 5710 project, we developed a creative campaign titled "Coke: A Universal Language," designed to position Coca-Cola as a brand that connects people across cultures through shared experiences of joy and belonging. The campaign included strategic planning across digital, television, and outdoor media to reinforce Coca-Cola’s inclusive and positive brand image, supported by detailed research, storytelling development, and creative planning. As one of the Creative Directors, I led the creative vision for the campaign and personally created and produced the video advertisement. I was responsible for translating the campaign concept into a compelling visual story, directing the ad’s style, editing the footage, and ensuring that the final product aligned with Coca-Cola’s brand tone of positivity, inclusivity, and global connection. My work helped deliver a cohesive and engaging campaign that communicated Coca-Cola’s universal appeal and strengthened its positioning as a brand that inspires happiness and unity worldwide.